Sample Outline
Television Commercials
Thesis: Television commercials may be a necessity to the advertising world, but they are irritating, insulting, and in some cases, dangerous for the viewer.
I. Necessary
A. To pay for broadcasts
B. To sell sponsor's product
II. Irritating
A. Repetitious
B. Frequent
III. Insulting
A. Implied virtues of product
B. Meaningless testimonial
C. Catchy tunes
IV. Dangerous
A. Create demand for luxuries
1. Dissatisfied family
2. Debt-ridden parents
B. Promote phony cure-alls
I. Necessary
A. To pay for broadcasts
B. To sell sponsor's product
II. Irritating
A. Repetitious
B. Frequent
III. Insulting
A. Implied virtues of product
B. Meaningless testimonial
C. Catchy tunes
IV. Dangerous
A. Create demand for luxuries
1. Dissatisfied family
2. Debt-ridden parents
B. Promote phony cure-alls